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‘A Whole New Level of Integration’: Marketers Have a ‘Legendary’ Product Line to Launch — and a TV Strategy They Hope Will Be Legendary Too

Marketers Target and Neiman Marcus have formed a partnership on a new product line, and now they’re bringing in another partner: the ABC show “Revenge.” Advertising Age reports that the marketers, who are collaborating on a holiday collection, want to…

Racy Nick Jr. Programming Block Triggers Protest

A new block of programming from Nick Jr. has sparked protests from some parents, who are asking advertisers to pull support for the shows, reports MediaLife.com. The protest is aimed at the adult programming block NickMom, which features shows such…

Nike Dumps Lance Armstrong; Cyclist Resigns From Position as Chairman of Livestrong

Cyclist Lance Armstrong has been dropped by Nike, on the heels of Armstrong’s resignation from his post as chairman of of his cancer foundation Livestrong, Bloomberg BusinessWeek reports. The moves come one week after the U.S. Anti-Doping Agency released details…

TV Stations Shine for Gannett as Company Beats Q3 Earnings Estimates

Strong performances by Gannett’s television stations helped overcome weakness in the company’s core newspaper business as the company beat Wall Street expectations for the third quarter, Deadline.com reports. “The company reported net income of $148.6M, up 32.9% vs the period…

Top Ad Sales Exec Exits NBC

The president of sales for the NBC broadcast network announced today that she is leaving NBCUniversal, B&C reports. The announcement by Marianne Gambelli follows the promotion of Linda Yaccarino to president of ad sales for all of NBCUniversal. Yaccarino, who…

The Most Nagging Question of All About Lance Armstrong: If He Was Doping, Why Did He Never Fail a Drug Test? Here’s Why, Claims the U.S. Anti-Doping Agency

"How could [Lance Armstrong], the world’s greatest cyclist, always in the cross hairs of doping officials, never fail a drug test if he was doping," asks a report in The New York Times, which continues, "An explanation emerged Wednesday, when the…

Why Wall Street Is Becoming Uneasy About Television

Wall Street investors are becoming uncomfortable about television, according to a report by David Lieberman on Deadline.com, and it has everything to do with the fall season’s lower ratings. “Season-to-date prime time ratings are down 11% vs last year for…

Analyst: YouTube Video Has ‘Profound Long-Term Implications for the Traditional Media Ecosystem’

A wildly successful YouTube video could be a game changer for the media business, Deadline.com reports, citing BTIG analyst Richard Greenfield. Commenting on the impact of the “Gangnam Style” dance video by South Korean pop artist Psy, Greenfield notes that…

Cable Networks Winning in Tight Presidential Race

With the presidential race tightening before the election, cable networks are coming out the winner, reports the New York Post. Spending on local cable spots should jump to $550 million, according to Wells Fargo analyst Marci Ryvicker, who previously forecast…

NBC’s Recent Financial Moves — Including New Cuts and New Spending — Show a Network Reshaping Its Priorities

NBC’s recent fiscal moves — including slashing Jay Leno’s salary for “Tonight” in half while shelling out more than $8 billion to re-up with “Sunday Night Football” — reveal a network shifting its priorities, the AP reports. But the moves…