CBS has tapped one of the hosts of "The Talk" to co-host its 13th annual special about the Super Bowl’s top commercials, reports Deadline.com. “The Talk’s” Aisha Tyler will join CBS Sports NFL analyst Boomer Esiason as co-host of the…
Media stocks performed well during 2012, with most of them beating the upswing in the benchmark Standard & Poor’s 500 index, Deadline.com reports. The S&P was up 13.4% during the year, the piece notes, but pacing the big media conglomerates…
Pumping up the volume on the Super Bowl XLVII halftime show, set to air Feb. 3 on CBS from the New Orleans Superdome, Pepsi announced plans today for a contest that will give 100 fans the opportunity to join Beyonce’s…
The television industry is wrapping up 2012 after learning some lessons about how audiences’ tastes are changing, reports Brian Steinberg in Advertising Age. "If 2012 taught us anything about TV, it was that anyone who still thinks this technology should…
Here are the results of a settlement in a case we hadn’t previously heard about — a lawsuit brought against General Mills’ Strawberry Naturally Flavored Fruit Roll-Ups, which, as it turns out, contain no strawberries whatsoever. According to the consumer…
Top marketers including Anheuser Busch, Volkswagen, Coca-Cola and Best Buy are rolling out their ad plans for the upcoming Super Bowl, and Advertising Age is keeping track of the details — what they’re buying, which agencies are handling the campaigns…
New rules governing the loudness of television commercials, adopted a year ago by the Federal Communications Commission, go into effect today, the Associated Press reports. The rules are contained in the CALM Act, which limits the volume of the audio…
NBCUniversal, which recently retooled its senior sales team — as we reported last month — has announed a number of additional appointments of senior digital ad sales and strategic sales executives in its Ad Sales division. The company announced: “Scott…
AOL has delayed its first television commercial under Chief Executive Tim Armstrong because of creative differences, reports Advertising Age. The company had been expected to launch a $10 million campaign this week, the story reports. Armstrong got involved in the…
The Super Bowl’s "second screen" — live-streaming of the event on CBSSports.com — has nearly sold out of ad inventory, reports Brian Steinberg in Advertising Age. Fueling ad sales is the “exponential” growth in consumers’ familiarity with online video streaming…