Gospel music can move people, but can it get them to go to Bermuda? The Bermuda Department of Tourism is betting yes, and has made a deal with the Gospel Music Channel to get viewers interested in faith-based travel to…
The area of digital media has been growing so fast at Initiative that Michael Hayes has earned a bigger title. Initiative’s digital billings have increased nearly 400% in the last four years. And with its client base growing even faster,…
U.S. political campaigns spent as much as $2.7 billion on advertising this year, up more than 50% from 2004, Broadcasting & Cable reports, citing TNS Media Intelligence. Television accounted for $2.2 billion of the total, said B&C, which added that…
Oft-repeated television advertisements may reduce the chances of customers buying the product: Many TV watchers annoyed by repeat ads are able to use digital video recorders to skip them, Advertising Age reports. TV ads have a “wear-out” effect on watchers…
Telemundo has signed two content-development deals with Hispanic marketing communications agency the Vidal Partnership targeting Hispanics ages 18-34. The deals include production integrations across three screens for Telemundo’s reality show “Letra y Musica” (Music & Lyrics) and the telenovela “Sin…
Television advertisers may take dollars from Internet-display advertising by targeting specific local markets, Broadcasting & Cable reports, citing an interview with David Verklin, chief executive officer of cable-advertising consortium Canoe Ventures. Additional revenue for Canoe may be derived from services…
NBCU Research: Maintain Spending in Weak Economy
Ubiquity Indicates Marketers May Be Making Fewer Spots
Far From Near Extinction, 30-Second Commercials Can Be a New Frontier
Auto advertising is expected to decrease a 13th consecutive quarter when third-quarter results are announced in December, the Hollywood Reporter says. The auto industry accounts for about 12.5% of all U.S. ad spending. The continuous drops in spending will have…