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NBCU’s Zalaznick Claims ‘Affluencer’ Crown

Mar 31, 2008  •  Post A Comment

Lauren Zalaznick, boss at NBC Universal cable properties Bravo and Oxygen, is on a run that has helped Bravo beat profit records each year she has been there, the New York Times says. The channel offers advertisers engaged audiences, and marketers pay over $8 in cost-per-thousand ad rates. That’s third among cable channels. Zalaznick says she’s gunning for an audience of “affluencers,” aka wealthy women (or gay men) with cute boyfriends and hot cell phones.
–Greg Baumann

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