MTV Networks is expected to close its upfront sales on Friday, with 75% of sales completed already, according to Viacom CEO Philippe Dauman, Media Daily News reports. Dauman did not offer specific upfront figures, but said the movie studio, wireless, fast-food restaurant and retail categories were heavy buyers, the Web site notes.
—Vlada Gelman
MTV Looks to Healthy Upfront Finish
Jun 10, 2008 • Post A Comment
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