MTV Looks to Healthy Upfront Finish

Jun 10, 2008  •  Post A Comment

MTV Networks is expected to close its upfront sales on Friday, with 75% of sales completed already, according to Viacom CEO Philippe Dauman, Media Daily News reports. Dauman did not offer specific upfront figures, but said the movie studio, wireless, fast-food restaurant and retail categories were heavy buyers, the Web site notes.
—Vlada Gelman


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