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MTV Rocks Vote, Takes Political Ads

Jun 25, 2008  •  Post A Comment

In a reversal that could help Democratic presidential candidate Barack Obama, MTV has decided to begin accepting paid political advertising, TVWeek reports. While MTV’s sister channels in Viacom’s MTV Networks division have accepted campaign ads in the past, the music channel had abstained. This year’s presidential candidates are buying more cable advertising time, the newspaper reports.
-Greg Baumann

2 Comments

  1. Article quote:
    “While MTV’s sister channels… have accepted campaign ads in the past, the music channel had abstained.”
    Since when was MTV labled a “music channel”…
    1981?!
    Dan

  2. With all the money that’s going to be floating around and spent on the campaigns this year, it makes sense for MTV to avail itself of a portion.

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