Coke to Cut Marketing to Help Earnings

Jul 17, 2008  •  Post A Comment

Coca-Cola will cut marketing expenses in an effort to save as much as $500 million in annual costs by 2011, Advertising Age reports, citing the company’s second-quarter earnings call. As part of the effort, Coke will replace a number of local marketing-research agreements with fewer global ones, the magazine says.
—Danny King


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