Walt Disney Co. is planning to rebrand its Toon Disney cable channel as Disney XD, a network aimed at boy viewers, the Los Angeles Times reports. After the switch, scheduled for February, Disney XD will air action-adventure and comedy series plus sports-themed shows created with Disney’s ESPN unit. “What was clear to me, and clear to us, is we had a huge opportunity to create content that were boys’ favorites,” Rich Ross, president of Disney Channels Worldwide, tells the paper.
Disney Readies Channel for Boys
Aug 7, 2008 • Post A Comment