A study by Break Media and video ad technology provider Panache found that viewer engagement with video ads is strong, Online Media Daily reports. Ninety percent of pre-roll video ads reached completion, while click-through rates averaged 10%, the Web site says. Interactive pre-roll ads that were clickable the entire way through had a click-through rate that was four times greater than call-to-action clickable ads, the Web site notes.
—Vlada Gelman
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Aug 18, 2008 • Post A Comment
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