Podcast Plug-In for iTunes Launched

Oct 21, 2008  •  Post A Comment

VoloMedia has introduced a new version of its plug-in that delivers advertising and measures audience traffic for podcasts and is compatible with Apple’s iTunes, MediaWeek reports. The software enables advertisers to place timely messages within podcasts and other pieces of digital content long after it’s been downloaded. The software also enhances the podcast experience for the consumer, MediaWeek says. Now any podcast containing the plug-in will feature three clickable buttons marked “Share,” “Bookmark” and “More.”
—Christopher Perez

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