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Interpublic Wins MillerCoors’ MC Media Account

Nov 21, 2008  •  Post A Comment

MillerCoors has awarded its $400 million-plus media account to Interpublic’s Initiative and DraftFCB and WPP Group’s Kinetic, which will handle the business in new unit MC Media, Advertising Age reports. Kinetic and Interpublic defeated Publicis Group agencies including Starcom USA with their pitch, Advertising Age says. “MC Media recognized our need for dedicated resources from a diverse and respected group of agencies to come together to bring a unique solution to the table that will help us win with beer drinkers,” said MillerCoors’ marketing VP Jackie Woodward.
—Christopher Perez

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