TiVo Opens Pause Menu Ad Space

Dec 10, 2008  •  Post A Comment

TiVo is offering advertisers a chance to place ads on TV screens with its new “Pause Menu,” service, Broadcasting & Cable reports. The new service will allow for targeted clickable graphics to appear on paused live and time-shifted programming. Among the first advertisers to take advantage of the option are Twentieth Century Fox Home Entertainment and Mercedes-Benz USA, B&C says.
—Sergio Ibarra

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