Viacom’s MTV Hispanic-focused Tr3s is getting both a new name and new programming, as the network aims to attract viewers on the older end of the 12- to 34- year-old demographic, reports Elizabeth Jensen in the New York Times’ Media Decoder blog.
At an upfront presentation on Wednesday, the network will unveil its new name: Tr3s: MTV, Musica y Mas, meaning "music and more." While music and music videos will remain central to its programming, the network will increase its original programming and acquisitions.
To that end, the channel will begin airing reruns of "The George Lopez Show," "Drake & Josh" and "The Brothers Garcia" (the two latter shows are Nickelodeon programs). It will also add a Mexican wrestling show called "Lucha Libra: USA Masked Warriers," and a block of morning programming geared to young moms.
New programs range from two telenovelas to additional original episodes of "Quiero Mis Quinces," which is the Spanish-language version of MTV’s "My Super Sweet Sixteen."