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While ‘Mad Men’ Draws Wealthy Viewers, the Program Draws Lower Ad Rates than ‘Burn Notice’

Jul 26, 2010  •  Post A Comment

AMC’s "Mad Men" has one of the wealthiest audiences on television, with almost half of its audience households earning more than $100,000, but the show can’t command advertising rates as high as USA’s "Burn Notice," reports The Hollywood Reporter.

Even though about one-third of households viewing "Burn Notice" earn more than $100,000, the show’s total viewers average about 5.8 million, much higher than the 1.9 million total viewers for "Mad Men," the story says. Even though the show is beloved by critics, "Mad Men" may be the "most heralded show to never achieve a 1.0 national rating with adults 18-49," writes Robert Seidman at TVbytheNumbers.com.
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Still, Seidman predicts that the fourth-season debut of "Mad Men" on Sunday will finally reach the 1.0 rating with the demographic.

3 Comments

  1. Does anyone else think that Mad Men is way, WAY too ponderously slow-moving to bother watching?

  2. I am not really sure if best practices have emerged roughly stuff similar to that, except I am certain that your big job is visibly discovered. I was wondering if you offer some subscription near your RSS feeds since I would be very concerned.

  3. Hey how are you doing? I just wanted to stop by and say that it’s been a pleasure reading your blog. I have bookmarked your website so that I can come back & read more in the future as well. plz do keep up the quality writing

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