Microsoft will be tapping a half-billion dollar marketing budget to roll out a competitor to the Wii, reports Claire Atkinson in the New York Post.
The software giant will be using soda cans to cereal boxes to promote Kinect, a controller-free rival to Wii, to grab consumers before the holidays, the story says. It also will take over YouTube’s home page and to have a presence on Nickelodeon and Disney Web sites to reach out to kids as well as parents, the article notes.
Kinect uses a sensor, camera and microphone to track players’ moves and translate them into on-screen actions, such as dancing, the story says. Like Wii, there’s no handset involved.