Meredith Vieira’s daytime talk show debuted with mixed results, with the syndicated program lifting the time period’s ratings by 41 percent from a year ago, but falling short of other high-profile talk-show debuts, The Hollywood Reporter’s Live Feed reports.
“The Meredith Vieira Show” debuted short of the ratings seen for Queen Latifah’s debut in 2013 and Katie Couric’s in 2012, the story reports. Vieira’s show opened with a 0.6 rating in the key demographic of women 25-54, compared with a 0.9 for Latifah’s program and a 1.6 rating for Couric.
Among households, Vieira’s show was more competitive, earning a 1.7 rating and a 5 share, in line with Latifah’s debut, but still below Couric’s 2.8-rated debut, the story adds.
“For year-to-year time slot growth, Vieira’s 41 percent boost marked a best for the syndicated landscape since ‘The Steve Harvey Show’ lifted his real estate by 50 percent in 2012. The show also won its time period in five of the top 20 markets: Detroit, Phoenix, Minneapolis, Miami and Sacramento,” the piece adds.