Hallmark Channel announced today that the network was “the #1 most watched and highest-rated among [households] for the weekend.” In addition, the network said it ranked No. 1 in women 25-54 for the second consecutive week.
The cable channel reached the top with holiday programming. As part of its annual “Countdown to Christmas” lineup, Hallmark rolled out the holiday premieres “Northpole” and “Angels and Ornaments” Saturday and Sunday, respectively.
“The Saturday, Nov. 15 premiere of ‘Northpole’ averaged 4 million total viewers and reached 5.9 million unduplicated viewers,” the network announced, adding: “The Sunday, Nov. 16 premiere of ‘Angels and Ornaments’ claimed 3.3 million total viewers and reached 5.1 million unduplicated viewers.”