Oprah Expands Her Brand

Aug 20, 2015  •  Post A Comment

With an empire that already includes her own cable channel and magazine, Oprah Winfrey is reaching out in a new direction with the announcement of a new online retail destination.

The new O Store (Oprah.com/OStore) was officially unveiled Wednesday in an announcement from OWN: Oprah Winfrey Network.

OWN in partnering with Delivery Agent in the initiative, leveraging the company’s data-driven, omni-screen commerce solution, integrated into television and social media platforms, to “make it possible for fans to engage and transact across screens and platforms from mobile to television,” OWN announced.

Among the initial offerings, the O Store is featuring “Peace Love Oprah” merchandise, created by Miami-based company Peace Love World.

Please click here for more details.

own-oprah winfrey network-logo


  1. Martha Stewart revisited.

  2. Aren’t most people over her?

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