A new cable channel is in the works from A+E Networks in partnership with the media company Vice. The AP reports that the channel, which has the working title Viceland, is aimed at viewers 18-34.
The channel is expected to launch early next year with lifestyle and documentary programming. It will take over the slot previously held by A+E’s H2, and will initially reach about 70 million homes.
“In Tuesday’s announcement, the partners said Viceland will feature hundreds of hours of new programming developed and produced entirely in-house by Vice by ‘the young creative minds’ that are its ‘heart and soul,'” the story reports.
Vice co-founder and CEO Shane Smith called the project “the next step in the evolution of our brand and the first step in our global rollout of networks around the world.”
“Oscar-winning writer-director Spike Jonze, a Vice partner and creative director, is overseeing the development of the channel, including show creation, production and brand identity,” the AP notes.
Said Jonze: “It feels like most channels are just a collection of shows. We wanted Viceland to be different, to feel like everything on there has a reason to exist and a strong point of view.”
The starting lineup of prime-time programs will reportedly include “Gaycation,” with Ellen Page and Ian Daniel; “Huang’s World,” with Eddie Huang; “Noisey,” with Zach Goldbaum; “Vice World of Sports,” with Sal Masekela; and “Weediquette,” with Krishna Andavolu.