El Rey Network has hired a new president and general manager. The network announced that it is bringing aboard Daniel Tibbets, who most recently was chief content officer for Machinima.

The announcement was made today by Robert Rodriguez, chairman and founder of El Rey, to whom Tibbets will report.

“In his new role, Tibbets, who will be based in Los Angeles, will oversee day-to-day operations for the genre-busting English-language channel targeting the most diverse audience in the history of media,” the network said in its announcement. “Tibbets will work closely with Rodriguez and El Rey Network’s executive team to spearhead the overall growth of the El Rey brand with a focus on digital expansion, content strategy and development, program planning and scheduling, production, acquisitions, talent relations, ad sales, business affairs and business development.”

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Daniel Tibbets (photo: Peter Ney)