Media Life

Media Buyers Name the Five Least Promising New Broadcast Programs for Fall

Jun 6, 2016  •  Post A Comment

An off-brand horror series and a drama with a plot that’s just too complicated are among the least promising new shows coming to the broadcast nets this fall, according to a survey of media buyers by Media Life Magazine.

The report includes a list of the five least promising shows, with Fox’s “The Exorcist” listed at No. 1. While reboots often get a head-start on the competition thanks to name recognition, this reboot tackles a 1973 movie that is “so old many young people don’t know what it is, and it seems too dark for Fox,” the story reports, calling the show “a misstep into horror” for a network that “specializes in edgy fare.”

The report says of the No. 2 show on the list, ABC’s “Notorious,” “The show’s plot description is way too complicated, and buyers are concerned the network is relying on star Piper Perabo’s name recognition rather than making a good show.”

The rest of the top five consists of CBS’s “Kevin Can Wait” at No. 3, CW’s “No Tomorrow” at No. 4 and NBC’s “Timeless” at No. 5. Please click on the link near the top of this story for details on buyers’ reaction to all of the shows on the list.

The report notes that only about one-third of new shows typically make it to a second year.

Media Life also released a list of the five most promising new shows of the fall season, with ABC’s “Designated Survivor” coming in well ahead of the rest, as we reported previously. Please click here to link to that story.

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