Macy’s announced plans this month to close 100 stores — about 14% of its total of 728 outlets — and a new reports lists the 10 most likely store closures.
Ad Age reports that the company is keeping quiet thus far about which stores are on the chopping block. The closures are expected in 2017.
“In the age of omnichannel shopping, almost all retailers are rethinking their brick-and-mortar strategy by trimming stores and allocating more assets to e-commerce,” the report notes.
Ad Age cites a study by data analytics firm 1010data, which came up with the top 10.
“The Midwest-heavy list includes Milwaukee, Wisc., where 1010data found Macy’s has lost 14% of its market share between 2014 and 2015 to retail rivals; Pittsburgh, Penn., where Macy’s has lost 12% of share; Hartford, Conn., where the brand lost 9.4% share; Philadelphia, Penn., where it lost 9.1%; and Detroit, Mich., where it lost 8.2%,” Ad Age reports. “Stores in Cincinnati, Ohio; Daytona Beach, Fla.; St. Louis, Mo.; and Columbus and Cleveland, Ohio round out the list.”