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Ryan Lochte Is Back in the Endorsement Game

Aug 25, 2016  •  Post A Comment

Olympic swimmer Ryan Lochte has found a new sponsor with a plan to use his recent blunders to its advantage. E! News reports that throat lozenge maker Pine Bros. has picked up the beleaguered athlete.

The news is part of an apparent rebound for Lochte’s public life, with word surfacing that he has also just locked down a deal to be a part of “Dancing with the Stars.” Earlier in the week the news was that Lochte had been dumped by all of his sponsors, including Speedo and Ralph Lauren.

Pine Bros. markets Softish Throat Drops, with the “forgiving” nature of the product framed as part of its appeal. They’ve been endorsed recently by rapper Waka Flocka.

“Pine Bros. CEO Rider McDowell reached out to Lochte following last week’s incident and, according to a company press release, ‘asked the public to be a little more understanding — even forgiving — of the young American swimmer,'” E! News reports.

In a statement, McDowell said: “We all make mistakes, but they’re rarely given front-page scrutiny. He’s a great guy who has done incredible work with charities. I’m confident that Pine Bros. fans will support our decision to give Ryan a second chance.”

Pine Bros. has a history with “second chance” celebrities, including Martha Stewart, who cut this low-key plug a while back …

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