The ABC Owned Television Stations Group announced today that it has named 18-year company veteran Vincent J. Sollecito to the post of president, ABC National Television Sales. Making the announcement was Rebecca Campbell, president of the ABC Owned Television Stations Group and ABC Daytime, to whom he will report.
Sollecito succeeds Debra O’Connell, who was named executive vice president, sales and marketing, in Disney | ABC’s recently announced portfolio-wide advertising sales team.
Said Campbell: “Vincent is such a well-respected executive internally within our station group and externally with so many of our valued clients and agencies. His strategic leadership will continue to elevate our position as an innovator in the local advertising space.”
The announcement adds: “In his new role, Sollecito, an 18-year veteran of the ABC Owned Station Group, will be responsible for managing and directing the sales and marketing arm of all ABC Owned Stations ad revenue offerings including television, digital and digital sales performance/advertising operations, regional sports and entertainment sales/out-of-home ad sales, and the Live Well Network, as well as sales promotion, marketing and creative services, sales research, data and insights and systems engineering.”
Sollecito will lead a team of sales executives covering disciplines across nine regional sales offices in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Atlanta, Detroit and Boston.
Additionally, he will lead the overall sales strategy for the Owned Stations division as it continues to develop and shape future revenue opportunities.
Said Sollecito: “It is a privilege to be chosen to lead the extremely talented, progressive and successful sales, marketing and digital teams that make up our owned stations’ National Television Sales group and to work closely with our stations’ sales management. By leveraging our powerful brands and continuing to deliver unique opportunities to advertisers, the future achievements of our sales team are limitless.”
The announcement also notes: “Since 2008, Sollecito has served as vice president and general sales manager of the Group’s Chicago station, WLS. During this time, he has also served as co-director of Sales for ABC’s Live Well Network. Prior to that, from 2006-2008, he served as senior vice president, ABC National Television Sales, where he managed the team’s Los Angeles, Charlotte, Chicago, Dallas, Philadelphia, St. Louis and San Francisco ad sales offices. Sollecito joined the Group in 1999 as an account executive at WABC-TV, and was promoted to the position of vice president and national sales manager at the station in 2002.
Vincent J. Sollecito