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How Did NBC’s New Megyn Kelly Show Do?

Jun 5, 2017  •  Post A Comment

NBC News unveiled its new prime-time Megyn Kelly program Sunday night, and the premiere of “Sunday Night with Megyn Kelly” chalked up a number of ratings achievements.

Citing Nielsen “live plus same day” data, NBC noted today that “Kelly,” which aired at 7 p.m. and featured a high-profile sitdown interview with Russian President Vladimir Putin, topped CBS’s “60 Minutes” in the key 18-49 and 25-54 demos. However, “60 Minutes,” which aired an encore, still won total viewers, delivering 6.5 million to “Kelly’s” 6.1 million.

In the key news demo of viewers 25-54, “Megyn Kelly” averaged a 1.2 rating to top “60 Minutes'” 0.9 average.

“60 Minutes” is an entrenched ratings magnet in the 7 p.m. hour on Sundays, averaging 12.4 million total viewers during the 2016-2017 broadcast season.

NBC noted that “Megyn Kelly” delivered the network’s biggest non-sports audience in the time slot since March 2016, and that “Kelly” topped NBC’s average in the slot last summer by 33% in adults 18-49 (0.8 vs. 0.6, L+SD, excluding sports) and by 69% or 2.5 million persons in total viewers (6.140 million vs. 3.635 million).

One Comment

  1. I hope NBC gets burned on that show

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