A channel billed as the first 24-hour television network dedicated to the Western lifestyle and Western sports launched Wednesday on DirecTV. The Cowboy Channel, which launched on DirecTV Channel 603, announced on its website that it is now distributed by all major MSOs, including Dish channel 232, AT&T U-Verse channel 566, Suddenlink channel 365, Verizon FiOS channel 246, Charter Spectrum, Cox, Comcast, Mediacom and many rural cable systems.
Headquartered in the Fort Worth Stockyards, the Cowboy Channel can also be streamed as part of Sling TV’s Heartland Extra package.
The channel features content focused on rodeo, bull riding, roping, reining, barrel racing and other Western sports, along with Western fashion, music, and movies. Key programming includes “Western Sports Round-Up,” “Debbe Dunning’s Dude Ranch Round-Up,” “John Wayne Theatre: and “Rodeo Tonight.”
Click here for additional details about the channel, including descriptions of the key programs.