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Daily Archives : Mar 4, 2008

Generate Lands $6 Million in Funding

New-media production studio and talent management shop Generate said it has secured $6 million in its first round of funding. The round was co-led by Velocity Interactive Group and MK Capital. Generate will use the cash to fund new productions…

NBC Heats Up Summer With Reality Originals

NBC plans to air new series and original episodes of its current alternative lineup into rerun season as part of its “All-American Summer.” NBC Entertainment Co-Chairman Ben Silverman announced the programming initiative Tuesday. The network described the moves as part…

CW Wants ‘Filthy Rich Girls’

The CW has announced one of its first pilot orders for fall, the drama “How to Teach Filthy Rich Girls.” Based on a book of the same name by the author of the young-adult series “The A-List,” “Girls” will revolve…

Optimedia Ranks Shows by Impact

Media agency Optimedia has created a system to rank TV programs by their impact across all media. The agency’s new Content Power Ratings take into account audience size across TV, Web and mobile properties. It also measures elements of audience…

Demand Media Acquires Pluck

Social media technology company Demand Media acquired Pluck Corp. Tuesday, the companies announced. The acquisition is the latest in a string of purchases by Demand Media as it seeks to build up its portfolio. Pluck provides social media tools and…

Koppe Named VP, Station Relations, at Warner Bros. Domestic TV

Warner Bros. Domestic Television Distribution has promoted Charlotte Koppe to vice president of station relations. In her new position, Ms. Koppe will manage communications, marketing and scheduling for local affiliates related to their use of first-run series, off-network series and…

Alliance for Children’s Rights Honors Tassler

CBS Entertainment President Nina Tassler will be honored by the Alliance for Children’s Rights at its 15th annual awards gala. The organization provides free legal services to impoverished children. Ms. Tassler will receive the alliance’s National Champion for Children Award…

Martin Wants to Know Why ’60 Minutes’ Segment Didn’t Air in Alabama

Federal Communications Commission Chairman Kevin Martin wants to know why a Huntsville, Ala., station to explain why it went dark during CBS’ “60 Minutes,” and has told the agency’s media bureau to get some answers. The outage occurred during a…

‘Top Chef’ Lines Up On-Air, Online Sponsors

Clorox, Toyota and Verizon are the official sponsors of the fourth season of Bravo’s “Top Chef,” the network said Tuesday. Michelob beer will be an online sponsor of the show this season. The deals provide brand exposure through in-show product…

TVNewswire: Tuesday, March 4

CW Shakes up Programming, Marketing (TV Week) The CW consolidated its current and drama development departments into one unit and its executive VP of comedy development is leaving, TV Week reports. The network is also making changes in its marketing…