Discovery Communications has named James Hitchcock the marketing and branding officer at the Discovery Channel. Before joining Discovery, Mr. Hitchcock was senior VP of marketing at MTV Networks’ CMT. Before that, he was a director at creative firms Kirshenbaum Bond…
Media consultant company MediaXchange will hold its first drama summit June 24-26 in Los Angeles. The conference, “Drama for Television, New Frontiers, New Partners,” will bring TV drama creators, writers, producers and executives together for a weekend of discussions and…
NBC Universal International Distribution and Bravo Media have inked an exclusive programming and branding deal with Australian network Foxtel. The multiyear agreement will bring Bravo programming and its “Watch What Happens” campaign to the southern hemisphere. It marks the first…
Bill Cella, chairman-CEO of the Cella Group, has joined the advisory board of online content production company Next New Networks. Mr. Cella will work with the company’s advertising sales department on its strategy and client development. Next also has signed…
Ben Silverman will give his predictions for the 2008 ad sales season in a keynote at TelevisionWeek’s annual Upfront Summit on May 1 in New York City. The NBC Entertainment/NBCU TV Studios co-chairman will join TelevisionWeek publisher Chuck Ross for…
Scripps Networks, which is increasingly creating programming for specific advertisers, found a natural match when it produced a special for Unilever’s Country Crock spread for its Great American Country cable channel. Using ingredients including singer Amy Grant, already a Country…
Drew Corry never got called “The Toad” before he landed his latest job. Nor was he ever sent a stuffed platypus like the one now in his office. “I guess that’s the price you’ve got to pay,” said Mr. Corry,…
At the National Association of Broadcasters convention in Las Vegas, leaders from the broadcast and cable industries pledged to set aside their differences and unite behind the cause of a smooth digital transition, Broadcasting & Cable said Wednesday. Cable stands…
NBCU is urging recipients of the government-issue digital-to-analog converter coupon to act fast, Broadcasting & Cable reports. The network is concerned that the National Telecommunications and Information Administration, in charge of overseeing the February digital switchover, will not extend the…
The Mach 5 is making a comeback. “Speed Racer: The Next Generation” launches May 2 on Nicktoons with a 90-minute premiere. Based on the original cartoon that first aired in 1967, the animated “Next Generation” is part of a “Speed…