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Daily Archives : Mar 31, 2008

Burns Joins WNBC as VP, News/Content

WNBC-TV has a new VP of news and content: Vickie Burns, whose star has risen at NBC-owned stations’ news operations in Chicago and Washington, D.C. She succeeds Dan Foreman, who left WNBC earlier in March. WNBC, the flagship station in…

Nexus NYC Brings Together Producers, Brand Managers

The New York Television Festival will partner with Advertising Week on Nexus NYC, a meeting place for TV, digital and online content producers to meet corporate brand managers and executives. Nexus NYC will be comprised of a series of structured…

MTV Offers Mobile Content Via Mywaves

MTV Networks struck a deal with mobile video site Mywaves to deliver ad-supported content from MTV Networks on mobile phones. Under the agreement, Mywaves will offer clips from VH1, Spike, GameTrailers and other MTV brands on its mobile phone Web…

Nielsen Switches Online Rankings to Streams From Unique Viewers

Nielsen Online has changed the way it ranks and measures online video destinations, a shift that essentially demotes all the popular viral video sites other than YouTube and favors big media destinations. Nielsen now measures online video by the top…

Kathie Lee Gifford Joins Fourth Hour of ‘Today’

“Today” welcomed Kathie Lee Gifford back to morning television Monday with the on-air announcement that she will join Hoda Kotb as the co-host of the NBC show’s fourth hour next Monday, April 7. “She is a morning television icon and…

SAG and AFTRA Divided; Will TV Fall?

The American Federation of Television and Radio Artists voted Saturday against working with the Screen Actors Guild on negotiating a new prime-time television contract with studios. AFTRA President Roberta Reardon cited SAG’s “relentless campaign of disinformation and disparagement” on her…

NBCU’s Zalaznick Claims ‘Affluencer’ Crown

Lauren Zalaznick, boss at NBC Universal cable properties Bravo and Oxygen, is on a run that has helped Bravo beat profit records each year she has been there, the New York Times says. The channel offers advertisers engaged audiences, and…

Mind Control? Nah, Just Good Old TV

The Advertising Research Foundation’s annual convention that kicks off this week will highlight some of the latest tools marketers are using to tap into consumers’ brains, the New York Times says. Scientists are trying to end the hypothesizing about what…

Wal-Mart Ads on Value to Families Assailed

The National Advertising Division of the Council of Better Business Bureaus today plans to say that Wal-Mart ads implying the store will save its shoppers $2,500 a year are misleading, the New York Times says. In fact, the figure represents…

NBC Springs Into Action for 2008-09

The updated version of the 1980s series “Knight Rider” is one of many action and fantasy series NBC will introduce this week for the 2008-09 season, Daily Variety reports. The network will introduce as many as 10 new shows, including…