Cox Communications said it’s on the verge of generating material revenue from interactive and addressable advertising formats in the next two years, Multichannel News reports. The company claims addressable ads will lead to higher ad rates, more engagement from consumers…
House Energy & Commerce Committee Chairman John Dingell called for a hearing on June 10 to discuss the status of the digital television transition, particularly in the Wilmington, N.C. test market, Broadcasting & Cable reports. The scheduled meeting addresses a…
CBS has added five more shows from its library to CBS.com and the “CBS Audience Network,” Silicon Alley Insider reports. “Beverly Hills, 90210,” “The Love Boat,” “Twin Peaks,” “Family Ties” and “Perry Mason” will join the Web site and its…
The new AOL Money & Financial video site has enlisted CNBC as its primary content provider, TVNewser reports. Users will be able to access CNBC content through AOL Video and its video search destination, Truveo.com, the Web site says. —Vlada…
Comcast Corp. is investing an unspecified amount into GridNetworks to develop a peer-to-peer file-sharing system that would deliver HD video in a way that is “friendly” to Internet service providers, the Associated Press reports. Comcast is under federal investigation for…
Hulu has made deals with seven entertainment and social network sites to distribute its videos, Reuters reports. Hulu videos now will be distributed on TV.com, TVGuide.com, BuddyTV.com, Flixster.com, MyYearbook.com, Break.com and Zap2it.com, the wire service says. Hulu’s number of watched…
OpenTV announced that NBC Universal will expand its use of OpenTV Participate platform for interactive TV applications including Web, mobile and digital set-top boxes, Broadcasting & Cable reports. NBC Universal used OpenTV last year for the interactive element of “Heroes,”…
Starz’s original comedy series “Head Case” will begin production on 10 episodes in August, Multichannel News reports. The series stars Alexanda Wentworth as a therapist to the stars. While celebrities for this round of episodes have not been announced yet,…
Dick Askin, former Academy of Television Arts & Sciences chairman-CEO and president-CEO of Tribune Entertainment, is the newest honoree to be inducted into the Rutgers University Alumni Federation’s Hall of Distinguished Alumni. The May 10 induction ceremony cited Askin’s industry…