Media agency Magna Global has given positive remarks to NBC’s upfront presentation, Media Daily News reports. Magna liked NBC’s breakdown of its schedule into “Family Programming” from 8-9 p.m., “Blockbusters” from 9-10 p.m. and “Adult Themes” from 10-11 p.m. and…
“Scrubs” is adding three new interns to its cast: Betsy Beutler (“The Black Donnellys”), Eliza Coupe (“12 Miles of Bad Road”) and Aziz Ansari (“Human Giant”), TV Guide‘s Michael Ausiello reports, citing unnamed sources. The article didn’t indicate whether the…
A&E’s “Dog the Bounty Hunter” will return this summer after being off the schedule for months, the Associated Press reports. Reruns will begin airing June 25, with unaired episodes from the fourth season to follow, the wire service says. The…
Verizon Wireless found that small banner ads on mobile devices produced the same level of brand recall as 30-second television spots, Media Daily News reports. The company’s data also revealed that mobile banner ads produce click-through rates that are “exponentially…
Art Ventura has been named senior vice president of advertising sales for MSG Media. Mr. Ventura comes to MSG from Fox Television, where he most recently held the position of local sales manager for WNYW-TV Fox5 and WWOR-TV My9. Before…
Comedy Central announced at its upfront presentation that it will add webisodes and shorts from Atom.com to its schedule, Animation Magazine reports. Atom TV will begin airing June 2 at 2 a.m., the magazine says. The network also will air…
Canadian broadcasters expect a shortened L.A. Screenings because there are fewer pilots to show, the Hollywood Reporter says. The event, which begins Friday, usually lasts a week, but Canadian buyers predict it will be over by the end of the…
Comcast Corp. plans to acquire social networking Web site Plaxo, the Wall Street Journal reports. The cable operator is seeking to broaden the range of services for its 27 million subscribers with the contact-information and media-exchange Web site, the newspaper…
Lifetime Networks executive VP Debbie Richman has hired David DeSocio, her former colleague at media buyer OMD, as senior VP of Lifetime Partnerships. At Lifetime, Mr. DeSocio, who had been chief strategy officer at OMD, will work with sponsors to…
The player: Tim Napoleon, chief strategist, media and entertainment, for Akamai Technologies. The play: Mr. Napoleon has helped Akamai, whose networks speed up its customers’ Web applications, grow its business among both standard- and high-def Web content providers. About 20%…