Logo

Monthly Archives : May 2008

Alexander Payne Joins HBO’s ‘Hung’

Alexander Payne, director and Oscar-winning co-writer of “Sideways,” will direct the HBO pilot “Hung,” the Hollywood Reporter says. The drama centers around a middle-aged father/basketball coach who uses his physical endowment to make some extra cash, the newspaper says. The…

11 Florida Stations Plan Joint Digital Test

Eleven TV stations in central Florida have banded together to run a test designed to flush out viewers who are not technologically prepared for the congressionally mandated nationwide switch to digital television on Feb. 17. The unprecedented three-stage test, announced…

Kaplan Gives Up ‘Early Show’ Duties

Executive producer Rick Kaplan will resume working solely on “The CBS Evening News With Katie Couric” after acting as executive producer of “The Early Show” since March, TVNewser reports. Kaplan’s last “Early Show” day will be Friday, after which Kaplan…

MTV Nets Sign With Marketing Evolution

MTV Networks announced a partnership with Marketing Evolution, a custom market research and consulting firm. The deal will be a part of MTV Networks’ pitch about advertising effectiveness at its upfront presentation tonight in New York. Through the partnership, MTVN…

CBS College Sports Net Adds HD Feed

CBS College Sports Network is now available in high definition on cable, satellite and video. The network, which covers 35 types of college sporting events, will simulcast an MPEG-4 feed to offer multiple live programs in HD across distribution channels….

Dish to Provide Wilmington With Digital Converters

Dish Network will take advantage of the Federal Communications Commission’s announcement that Wilmington, N.C., will switch to digital television early by making its DTV-to-analog converter boxes available to the market before the Sept. 8 analog cutoff date, Broadcasting & Cable…

‘Ellen’ to Broadcast in HD

“The Ellen DeGeneres Show” will begin broadcasting in high-definition with the start of its sixth season on Sept. 8, Broadcasting & Cable reports. “Ellen” will move production from its current NBC Universal studio to Warner Bros.’ new Stage 1 complex…

FCC Confirms Wilmington as Digital Test Market

Federal Communications Commission Chairman Kevin Martin has formally selected Wilmington, N.C., as the test market for the digital transition. “It will help us spot issues that we need to address throughout the country,” Mr. Martin told a Washington news conference…

TBA Assembles Digital Branding Division

TBA Global is launching TBA DEEP, a stand-alone division that will develop and distribute branded programming online using a team of 12 experts, Media Daily News reports. Digital Entertainment Engagement Programming, or DEEP, already counts McDonald’s, Ford, Chivas and MTV…

DVR Users Ignoring TV and Online Ads

A survey of 500 consumers conducted by Google’s DoubleClick Performics found that DVR owners watch more television, as well as more TV programs online, but don’t pay attention to commercials in either medium, AdWeek reports. More than half of the…