ABC Daytime is launching a multimillion-dollar on-air campaign this week to remind viewers with a soft spot for soap operas that its trio of daytime dramas will be rife with excitement and intrigue, Broadcasting & Cable reports. “Take a Look…
George Clooney may be paying a visit to the show that made him a star, TV Guide reports. “ER” is heading into its final season and appearances from original cast members Noah Wyle and Anthony Edwards have already been confirmed….
Urban construction sites are turning out to be the ad space of choice when it comes to the broadcast networks marketing their fall lineups, Broadcasting & Cable reports. ABC and CBS are using signage on fences around construction zones and…
The details of Comcast’s plan to manage its customers’ Web traffic was released today, Reuters reports. The company will use software on its network to determine whether particular subscribers are the source of high volume of Web traffic. Subscribers who…
Users of Apple’s iPhone can download an application to post photos and video to CBS Mobile’s EyeMobile Web site, Broadcasting & Cable reports. Treemo Labs developed the application, which will help users express their journalistic side by making it easier…
Advertising Age is reporting many media sellers have already given up on meeting their 2008 targets following last week’s Wall Street collapse. Though acknowledging the financial situation could be a lot worse, sellers fail to see an upswing in the…
Despite being replaced, Tom Fontana, creator of NBC’s upcoming midseason replacement “The Philanthropist,” harbors no ill will toward NBC Entertainment Co-Chair Ben Silverman, he tells Broadcasting & Cable. The falling out grew out of the fact that the two couldn’t…
TelevisionWeek was on the red carpet as the stars and executives headed into the Nokia Theater for the 60th Primetime Emmy Awards. Among those who stopped by to talk about what’s coming up on their shows and in the industry…
The CW and Honda are teaming up for what they call the largest sweepstakes in broadcast history. To enter, all one must do is watch The CW’s prime-time schedule from Sept. 29 through Oct. 2 to have an opportunity to…