Fox persuaded Major League Baseball to move back the start of Game Six of the World Series so that it could air a half-hour campaign ad for Barack Obama, TelevisionWeek reports. With the long-form commercial running on CBS, NBC and…
Prescription drug makers have cut back on their media buys after a study found advertising had little impact on sales, USA Today reports. Spending by pharmaceutical companies is down about 4% in the first half of the year, which means…
During premiere week, ABC was tops when measured by the number that counts with advertisers, TelevisionWeek reports. Newly released commercial ratings showed ABC on top of the heap when it comes to delivering 18 to 49 year old viewers during…
With the launch of the fall broadcast shows nearly done, ratings have been lackluster at best with few success stories, Daily Variety reports. Network executives blame aftereffects of the Writers Guild of America strike and the growing impact of digital…
David Letterman warmed up for John McCain’s makeup session by needling the presidential candidate with a Top 10 list of ways he can turn his campaign around, the Washington Post says. While McCain visiting the “Late Show” is the main…
Spike TV is expanding its reality fare with the additions of two new programs, “Deadliest Warrior” and “Surviving Disaster,” plus an order for a second-season of “DEA,” Daily Variety reports. The network has ordered nine hour-long episodes of “Warrior,” which…
Will Arnett, one of the stars of the late, lamented “Arrested Development,” is close to signing a talent and development deal with Fox, TelevisionWeek reports. Under the deal, Fox will develop a series for Arnett to star in. Arnett’s wife,…
With the election three weeks away, Fox News’ Brit Hume said it “very difficult, if not impossible” for the Republican John McCain to win the presidency, the Los Angeles Times reports. Hume made the comment on Monday to a group…
Gale Howard, who plays the boyfriend of Teri Hatcher’s character on “Desperate Housewives,” was in critical condition after a motorcycle accident, the Associated Press reports. Marc Cherry, the show’s creator tells the wire service the actor would need a couple…
NBC’s president of creative services Vince Manze is leaving the network after 18 years, Daily Variety reports. Manze, who previously had been in charge of program planning, scheduling and strategy for NBC, plans to launch an independent production company. —…