NBC Universal Research President Alan Wurtzel thinks the research done during the Beijing Olympic Games has won the gold medal he was looking for. NBCU put in place a number of research studies during the Games designed mainly to track…
Columbus, Ohio, is the nation’s most sports-crazed town, according to a recent survey by Scarborough Sports Marketing. In Columbus, home of the Ohio State Buckeyes football team, about two-thirds of all adults say they’re very interested in sports. That’s way…
Spanish-language television has been hot for the past few years, and that’s made Danielle Gonzales’ job both more fun and more challenging. As senior VP and managing director for Tapestry, the Starcom MediaVest Group’s multicultural unit, Ms. Gonzales has been…
Advertising company WPP Group has been approved to take over market research firm Taylor Nelson Sofres for f 1.1 billion British pounds, the Wall Street Journal reports. WPP CEO Martin Sorrell hopes the move will allow the company to break…
Although chef Rocco DiSpirito had the lowest score this week on ABC’s “Dancing With the Stars,” he got a second chance to remain in the competition because a torn Achilles tendon will keep Olympic gold medalist Misty May-Treanor from dancing…
FCC Chairman Kevin Martin said that that the federal government underestimated the number of over-the-air homes and could run out of funds for digital TV converter box vouchers, Broadcasting & Cable reports. Martin said the current funding was based on…
A. Smith & Co. Productions announced today that it has named Alan S. Winter as its senior VP of production. Smith will oversee day-to-day production activities for the company, which is known for unscripted programs such as “I Survived a…
NBC Universal Digital Studio announced its first slate of original productions today. The studio employs a new business model that brings advertisers and content producers together from the production’s inception. Among the producers and writers involved with the studio’s first…
Fox’s pilot for “Virtuality” is to include the first gay television characters ever to appear in zero gravity, the blog AfterElton.com reports. Actors Jose Pablo Cantillo and Gene Farber portray a gay couple who go where no gay couple has…
The first round of baseball’s postseason didn’t go well for Turner Broadcasting, which has exclusive rights to the divisional series. Viewership on TBS slid 25% from last year for the games that were played, and only two of the four…