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Monthly Archives : October 2008

DeLauro Welcomes FCC Probe of Pentagon Program

The congresswoman who demanded a probe of the Pentagon’s use of TV and cable network military analysts to push a pro-Bush administration message is praising the Federal Communications Commission’s decision to investigate whether the use violated disclosure requirements. The FCC’s…

Roberts Talks Cancer on ‘Nightline’ Oct. 8

“Good Morning America” co-anchor Robin Roberts will share about her experience living with breast cancer on “Nightline.” The episode, which airs Oct. 8 at 11:35 p.m on ABC, includes never-before-seen footage of Ms. Roberts on her final day of chemotherapy…

Comcast Raises Prices Despite Higher Profits

Despite showing an 8% increase in its net income last quarter over a year earlier, cable company Comcast is hiking cable television prices, Wired reports. The company cites increasing costs in gas, health insurance, technology and service improvements as the…

Net Holds Ground as Ad Growth Slows

Global ad spend across all mediums will shrink to a 4.3% annual growth rate for 2008 and 2009 due to the economic downturn, ZenithOptimedia said in a new forecast released today. That’s a growth rate decline of more than one-third…

TBS Orders Third Season of ‘My Boys’

TBS has renewed its original sitcom “My Boys” for a third season. Nine new episodes are expected to premiere in the first quarter of 2009. The series’ second season attracted more than 1.5 million viewers, a 14% increase over its…

Local Cable Ad Execs Reinvent the Wheel

The slumping economy has dramatically taken away home furnishing and automotive advertising revenue from local cable companies, so what’s an advertising executive to do? According to Multichannel News, they have to think outside the cable box by looking for companies…

Hallmark Channel’s ‘Back-to School’ Campaign a Success

When Hallmark Channel provides $8,000 in education grants to participating affiliates and their advertising partners, as the network did recently, everybody wins, Multichannel News reports. The network’s grants were customizable and could be used for a variety of educational experiences…

TV, Internet Go Hand-in-Hand

A new study by Thinkbox and the Internet Advertising Bureau found that using television and online advertising delivers up to a 50% increase in positive brand perception, Multichannel News reports. Using both platforms increases significantly the odds that the viewer…

Contemplating Kimmel’s Role at ABC

ABC’s late-night show “Jimmy Kimmel Live!” has never been as successful as it is today. The show regularly ties CBS’ “The Late Late Show With Craig Ferguson” and is constantly gaining ground on NBC’s “Late Night With Conan O’Brien” —…

CBS, Fox, CW Fastest Out of Fall Season Gate

Not all broadcast networks are off to a bad start this fall, Advertising Age reports. Based on a new report from media-research agency Magna, CBS, Fox and The CW are this season’s early winners, and their success has everything to…