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Monthly Archives : December 2008

NBC Looking to Unload Final Super Bowl Spots

Although NBC has sold more than 85% of its Super Bowl XLIII ad spots, the network faces a dilemma in selling those remaining spots in light of the struggling economy, AdvertisingAge reports. Industry insiders speculate that NBC still has anywhere…

NASCAR Sees Drop in Sponsorship

NASCAR CEO Brian France said the sport will not see increased sponsorship revenue next year, AdvertisingAge reports. The announcement comes a year after the company added $150 million in sponsorship money. However, NASCAR has experienced declining ticket sales, lower TV…

TiVo, Netflix Deal Begins Today

TiVo’s deal with Netflix to stream movies and TV shows through the DVR service’s set-top box is effective today, TiVo announced in a press release. The service is free to Netflix and TiVo Series 3, TiVo HD or TiVO HD…

Nathanson Resigns from Charter Communications Board

Marc B. Nathanson stepped down from his position on the board of directors of Charter Communications effective Dec. 1, the company said in a press release. Nathanson served as vice chairman for more than eight years and has stepped down…

‘The View’ Leads ABC to November Daytime Crown

Strong viewership for “The View” helped ABC take the daytime crown among women 18-49 for the fifth consecutive November sweeps period. ABC averaged a 1.4 rating (903,000 viewers) among women 18-49 during the November sweep. In the same demographic, NBC…

Hefner’s Daughter to Leave Playboy Enterprises

Christie Hefner, Hugh Hefner’s daughter, is departing Playboy Enterprises as the company’s chairman and CEO, the Los Angeles Times reports. The younger Hefner first joined the company in 1975 and became chairman and CEO in 1988, the newspaper says. She…

Endemol CEO to Deliver Mip TV Keynote

Ynon Kreiz, Endemol CEO, will serve as keynote speaker at the 2009 Mip TV market in Cannes, the Hollywood Reporter says. Endemol, which is behind reality formats including “Big Brother” and “Deal or No Deal,” brought Kreiz in as CEO…

Tribune Co. Files for Chapter 11 Protection

Highly leveraged Tribune Co. announced Monday that it is seeking protection under Chapter 11 while the media empire voluntarily restructures its $12 billion in debt obligations, among which is a $512 million principal payment due in June. In the announcement…

Sportsman Channel Coming to DirecTV

The Sportsman Channel and DirecTV have made a distribution deal. The network will be available to DirecTV customers in the Choice Xtra package by the end of January. The Sportsman Channel is owned and operated by InterMedia Outdoors, which also…

4 Million Tune in to Lifetime’s ‘Flirting With Forty’

Lifetime’s original film “Flirting With Forty,” starring Heather Locklear, drew 4 million viewers in its premiere Saturday night. The film, in which Ms. Locklear plays an older divorced mother who begins dating a much younger man, ranks among Lifetime’s most-viewed…