‘Chris Isaak Hour’ Makes Debut With New Ad Format
Like Fox’s ‘Fringe,’ A&E Series Will Air With Limited Commercials in Exchange for Higher Rates
Monthly Archives : February 2009
Here’s Your Host, Jimmy Fallon—and Some Subtle Promotion From NBC
Stoking Interest in ‘Late Night’ Critical to Success of Network’s New Lineup
Alloy, UTA Launch Video Network for Teen.com
Alloy Media+Marketing, whose sister company Alloy Entertainment developed The CW television series “Gossip Girl” and “The Sisterhood of the Traveling Pants” films, is partnering with United Talent Agency to start a short-form video network for its Teen.com Web site. Teen.com…
Limited Advertising in Isaak Show
The new “Chris Isaak Hour” on the Bio Channel will contain just eight minutes of national advertising, compared to the normal 11 minutes, Advertising Age reports. Bio’s parent, A&E Television Networks, hopes marketers will pay extra for a less-cluttered, most-engaging…
Commercials Help Viewers Enjoy Shows
A new study shows that commercial interruptions often make television shows more enjoyable, Time magazine reports. When annoying breaks end, viewers are happy to have their program back, according to the study, called “Enhancing Television-Viewing Experience Through Commercial Interruptions.” —Jon…
Alloy Launching Teen Web Video Network
Alloy Media & Marketing is launching Teen.com TV, a web video site designed for sponsors interested in marketing to teens, the Wall Street Journal reports. LG Mobile has signed on as the first sponsor of a Teen.com TV drama series,…
Will Calif. Tax Break Lure Shows Back?
With California now offering a competitive package of tax breaks for TV programs shot in the state, producers face a new set of calculations about where to make their shows, the Hollywood Reporter says. However, the state set the cap…
SAG Stalemate Seen Lingering
The stalemate in negotiations between the Screen Actors Guild and the Alliance of Motion Picture and Television Producers is likely to remain for a few weeks because neither side appears ready to change its position on when the contract expires,…
Teri Weinberg to Start Production Co.
Ex-NBC executive Teri Weinberg is starting a production company called Yellow Brick Road and has signed a two-year, first-look agreement with NBC Universal, the Hollywood Reporter says. The seven-figure deal also makes her an executive producer on NBC’s new drama…
Boston Reporter Opens Drive-In Café
Former WLVI-TV, Boston, reporter Kristen Caira, who still freelances for New England Cable News, has opened a drive through café in Plymouth called Caira’s Curbside, the Boston Herald reports. “I still love reporting and I love working for NECN, but…