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Monthly Archives : February 2009

Lifetime Renews ‘DieTribe’

Lifetime has renewed the reality series “DieTribe” for a second season. The network has ordered eight one-hour episodes that will focus on a new group of friends looking to change their lives through diet and exercise. Personal trainer Jessie Pavelka…

Rosenberg’s SAG Restraining Order Denied

A Los Angeles Superior Court judge has denied Screen Actors Guild President Alan Rosenberg’s request for a restraining order that would have prevented the guild from restarting contract renegotiations with the Alliance of Motion Picture and Television Producers, Daily Variety…

‘Life’ Star to Get Pregnancy Break

“Life” star Sarah Shahi will have her pregnancy factored into her workload for the NBC show, E! Online reports. Showrunner Rand Ravich says Shahi’s character, Dani Reese, will join a special FBI-LAPD task force that will keep her involved with…

Pepsi Paid for ‘MacGruber’ Ads for Super Bowl

Pepsi sponsored this weekend’s “MacGruber” ad that aired during the Super Bowl, in addition to similar ads that aired the day before during “Saturday Night Live,” the Associated Press reports. The “SNL” episodes of the sketch aired during commercial breaks…

DirecTV, AT&T Team for Satellite Service

DirecTV has partnered with AT&T Mobility and Consumer Markets for a co-branded satellite TV service, the Austin Business Journal reports. The service will replace AT&T’s previous deal with Dish Network across the company’s 22-state residential region, the site says. AT&T…

Teen TV Viewing Linked to Adult Depression

A new study from the University of Pittsburgh and Harvard Medical School suggests there is a link between the amount of TV watched by adolescents and the likelihood that they will be depressed as adults, the Los Angeles Times reports….

Broadcasters Calmly Await Q2 Options Outcome

Ad sales executives at two major television broadcasters said they’re not alarmed over second-quarter options that advertisers have to return commercials they agreed to buy during the upfront last year. Advertisers can return as much as 50% of the ad…

CBS Interactive, Head & Shoulders Launch Web Series

CBS Interactive and Head & Shoulders have teamed to produce the original Web series “Heckle U.” Tom Arnold and Owen Benjamin star in the 10-part Web series, premiering Feb. 9 on CBS.com and TV.com. Three episodes will be released during…

MTV Unveils ‘New Afternoons’

MTV will launch “New Afternoons on MTV” with hosts Adrienne Bailon and MTV Tr3s VJ Carlos Santos on Feb. 16. The afternoon block, airing from 4-6 p.m., will feature new episodes of “Sex … With Mom and Dad” with Dr….

ABC to Reveal ‘Dancing’ Cast With ‘All Night Name Drop’

ABC will unveil the cast for the eighth season of “Dancing With the Stars” throughout its Sunday night programming on Feb. 8 in what the network is dubbing the “All Night Name Drop.” “Dancing” host Tom Bergeron will reveal one…