Daisy Whitney’s New Media Minute
Standards are critical for the online video business to grow and attract more advertising dollars, but agencies and portals are cautious about pigeonholing online video into standard categories. That was the message from executives at Break Media, Generate, OMD and…
Google TV Ads and VCI Solutions have formed a partnership that will integrate Google TV Ads with VCI’s system for managing TV ad inventory. The integrated system will make it easier for VCI’s cable and broadcast clients to make their…
DirecTV’s The 101 Network will broadcast the Canadian comedy “Trailer Park Boys.” The TV series will make its debut on the network on Feb. 5 with two back-to-back episodes. Two new episodes will follow every Thursday night at 10 p.m….
Fox Business Network said its distribution has grown to nearly 50 million homes, thanks to a new deal with Dish Network, which hadn’t carried the channel previously. The deal with Dish also puts Fox News Channel on Dish’s Classic Bronze…
Baseball fan Bob Costas has joined the lineup for the MLB Network. Mr. Costas will continue his duties at NBC Sports, including hosting NFL and Olympics coverage, but MLB Network will be his exclusive cable outlet, the channel said Tuesday….
E! Entertainment Television said it is launching a new reality show featuring Kendra Wilkinson of “The Girls Next Door.” The new series, tentatively titled “Kendra,” follows the youngest of Playboy founder Hugh Hefner’s blondes now that she’s left the mansion…
The Super Bowl advertisers winning in the online word-of-mouth game are Hulu, Pepsi and Denny’s, according to online tracking service Trendrr. Among online services, Hulu beat out beat out all other Web sites and brands. Hulu was “tweeted,” or referenced…
IFC said that Film Independent Spirit Awards sponsors Acura, M&Ms, L’Oreal and Heineken will be joined by Tourism Australia this year. The awards are schedule to be broadcast live and uncut on Feb. 21, starting at 4 p.m. Actor/comedian Steve…