NBC’s Promos for Veteran Newsmagazine to Focus on Show’s Audience. ‘How Do You ‘Dateline’?’ Will Be the Operative Question. Some Responses Include Viewers Telling What Kind of Wine They Drink While Watching the Show
By Brian SteinbergAdvertising Age NBC’s venerable "Dateline," now entering two decades on the air, sparks any number of associations among viewers. For some, "Dateline" is all about the calm visages of Stone Philips and Jane Pauley, the program’s first anchors….