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EA Hires Agency for Video Game Spinoffs

Electronic Arts hired United Talent Agency to represent the video game publisher as its titles are spun off into television shows, movies and other entertainment formats, Daily Variety reports. EA, whose titles include the “Madden” and “Medal of Honor” franchises,…

Verizon Dogged by ‘Pit Bull’ Phone Ad

Verizon Wireless has received complaints from animal groups for an advertisement for its LG Dare phone depicting chained, angry pit bulls lunging at an intruder, Advertising Age reports. Verizon Wireless says it won’t pull the ads, which have been condemned…

Wireless HD Format Backed by Sony, Samsung

Samsung and Sony are among companies in a consortium that will develop a standard format for sending wireless signals from a set-top box, expected by next year, the Associated Press reports. Motorola, Sharp and Hitachi also will be part of…

Ogilvy CEO Shelly Lazarus to Step Down

Shelly Lazarus, chief executive officer of WPP Group’s advertising unit Ogilvy & Mather Worldwide, will step down at the end of the year, the Wall Street Journal reports. Lazarus, 60, will be succeeded by Miles Young, who runs Ogilvy’s Asia…

Olympics Broadcasting Building Evacuated

The Beijing building housing the broadcasting center for the Summer Olympics was evacuated on fears of a gas leak, the Associated Press reports. The odors triggering the false alarm likely came from building materials, the wire service says, citing local…

Dauman Re-Crowns Content King

Viacom Chief Executive Philippe Dauman said MTV series “The Hills” was a prime example of a show that’s benefited from being marketed on multiple media sources, Web site PaidContent reports. Dauman, at a conference Tuesday in Half Moon Bay, Calif.,…

FunnyorDie Sister Site Dies

BlueCollarOrDie, the sister Web site of FunnyOrDie, has been pulled by parent company Or Die Networks due to low visitor traffic, the Hollywood Reporter says. The Web site, which featured the stars of Blue Collar Comedy, had major backers in…

USA Adds More Drama

Three new series have been picked up by USA Network, according to Reuters. The dramas will use the CIA, an inner-city operating room and the morgue as their backdrops. The network also added the Debra Messing series “The Starter Wife”…

‘Heroes’ Flies to NBC’s Rescue

After a nine-month absence, the popular NBC drama “Heroes” will return with a bang. The new season begins with two new episodes airing back-to-back at 9 p.m. and 10 p.m. on Sept. 22, the New York Times reports. Expect a…

‘Fashion House’ Fills ‘Runway’ Gap

To fill the void when “Project Runway” shifts to Lifetime after its fifth season, Bravo revealed it is developing a new series to be titled “Fashion House,” Entertainment Weekly reports. The show differs from its predecessor in that the fashion…