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Video tracking service Teletrax signed a deal with CBS today, giving the monitoring company agreements now with all four major broadcasters. Under the deal, Teletrax will track for CBS whether the network’s promos aired on CBS affiliated stations as planned….
Online television enabler Internet Broadcasting Systems named David Lebow president and chief executive officer today. He replaces Reid Johnson, who’s been CEO since he founded the company in 1996 and will remain on as founder. Mr. Lebow previously served as…
Daisy Whitney
Federal Communications Commission Chairman Kevin J. Martin is defending the agency’s efforts to complete the digital TV transition. The agency has started prosecuting TV importers attempting to evade new DTV equipment standards but has been hampered in its education efforts…
TNT’s “The Closer” opened its third season in a big way, breaking its own record for viewership of an original series on ad-supported cable. Monday’s premiere drew 8.8 million total viewers, up 6 percent from last season’s record-setting premiere, according…
The pressure from Washington for food and fast food companies to follow Kellogg Co.’s lead and further limit their kids TV ads to more nutritious choices is growing. The chairman of a house panel wrote five food and fast food…
Discovery Communications and media agency Starcom completed an upfront advertising deal based on minute-by-minute data rather than the average commercial minute rating being used in most of this year’s negotiations. The minute-by-minute data shows the exact number of people watching…
MySpace fired up The Minisode Network in partnership with Sony Pictures Television Tuesday as part of the social network site’s efforts to offer more TV content. The Minisode Network launches with three repurposed episodes from each of 15 classic series…
The outrageous behavior exhibited by the director character Billy Walsh in the fourth season premiere of HBO’s “Entourage” Sunday night was not an exaggeration of creator-executive producer Doug Ellin’s on-set experiences. In fact, he based the character on a fellow…
After struggling to keep pace with dominant search engine Google, Yahoo CEO Terry Semel stepped down Monday. Yahoo co-founder Jerry Yang replaces him. Mr. Semel moves to a non-executive post as chairman of the board. Susan Decker, the company’s chief…