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No-Spot Race Revs Up

Turner Adds More Sponsors for Pepsi 400

Timmerman to Tie Cool Ads to Cool Media

Taking a Creative Approach

H.S. All-Stars to Play on NFL Network

The best high school football players dream of playing in the National Football League. If the next best thing is playing on the NFL Network, then some high school stars will be getting their wish this month. NFL Network will…

Index of Commercial Ratings vs. Live Program Ratings

June 6 , 2007 Index of Commercial Ratings vs. Live Program Ratings Broadcast Prime (Persons 18-49)* Nielsen Media Research last week released its first week of average commercial ratings. While many people think no one—particularly digital video recorder users—sticks around…

Exclusive Podcast: ‘Entourage’ Creator Clears Up Scheduling

In this week’s exclusive Backlot Talk podcast, “Entourage” creator and executive producer Doug Ellin explains the unusual scheduling of the show, which Sunday wrapped the second half of its third season. After a two-week hiatus, HBO begins airing the 12-episode…

‘Hell’s’ Sizzling for Fox

Thanks to the premiere of “Hell’s Kitchen,” Fox won the ratings race Monday for the seventh night in a row. The third-season “Hell’s” debut was the top-rated show Monday night among adults 18 to 49 with a 3.6 rating in…

Stars Shine Light on Media Literacy Efforts

Worried about congressional calls for legislation and regulation, Hollywood’s creative community is rolling stars out to Washington to deliver a message about boosting media literacy efforts. In an appearance on Capitol Hill, Creative Coalition co-president Joe Pantoliano joined actors Tim…

CBS Considering ‘Jericho’ Revival

After being bombarded with thousands of pounds of nuts, CBS is close to giving “Jericho” fans a second season of the apocalyptic drama. Sources close to the production said the network is near a deal with “Jericho’s” producers to bring…

NBC Scores Big in TCA Nominations

NBC once again dominated the Television Critics Association’s annual award nominations for outstanding programming and performances. Freshman series “30 Rock,” “Friday Night Lights” and “Heroes” garnered 12 nominations among them. Returning comedy “The Office” also secured a nod. HBO had…

MTR Announces Name Change

The Museum of Television & Radio has changed its name to the Paley Center for Media. The 31-year-old institution switched its moniker, effective immediately, to reflect its founder, William S. Paley, and broaden its scope to embrace newer forms of…