Predicting Next Year’s Model
Forrester Says Paid Download Market Unlikely to Expand
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Digital Platforms Get VIP Treatment
Nets Court Advertisers With Array of High-Tech Offerings
Diversity on TV: That’s What Audiences Want
By Teddy Zee Television is no longer black and white. I know this may not sound like news to many of you, but take a look at prime time these days. More Asians are starring in top shows on network…
Don’t Let Advertisers Dictate the Content
It was an upfront week in New York that featured the usual excess: marching bands, confetti, stars and tables groaning with sushi. The networks went out of their way to tell advertisers they are willing to work with them to…
Do you think the upfront is still a relevant way to do business?
“Yes, I do. It is relevant because clients and agency executives from all over the country are all under one roof. It maximizes our communication with people, and we have the opportunity to present new ideas. When people are out…
Making Advertising Really Pay
Ad Plan Must Keep Pace With Changing Media Choices, Tech
Microsoft: Let Online Ad Market Evolve
Latest Products Reinforce Company’s View That Online Race Has Only Just Begun
Networks Ramp Up Risk Factors for Fall
With Ratings Down, Programmers Push Envelope-a Little
New Platforms Mean New Measurements
Starcom Strikes First Upfront Deal Using Set-Top-Box Data
CBS Nips Into Top Spot in Studio Tally
Networks Adjust to Strike Threat, Spell Out New Hiatus Strategies