Big Ten Network Sets Summer Debut
Range of College Sports to Play in HD
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‘House’ to Air After Super Bowl
At Fox’s upfront presentation in New York today, Peter Liguori, president of entertainment, announced that “House” will air after the Super Bowl on February 3, 2008. Liguori said “House” has now overtaken “Grey’s Anatomy” as the highest rated show among…
CW Tries to Break Away From Commercials
The CW said it hopes not to sell any commercials in one of the new shows it plans to launch next fall. At its upfront presentation for advertisers Thursday, the CW unveiled CW Now, a Sunday night entertainment show tracking…
Fox Emphasizes Midseason in New Schedules
Fox is launching two nights of reality programming for fall and will continue to save its biggest guns for midseason — including its much-anticipated action drama “The Sarah Connor Chronicles.” For the fall, new dramas include post-hurricane New Orleans cop…
The CW Unveils Fall Slate; ‘Mars’ Ends
The CW unveiled a mix of younger-skewing dramas and unscripted series, with a dash of comedy thrown in, at its upfront presentation to advertisers in New York City on Thursday. At The CW’s energetic upfront presentation to advertisers at Madison…
GroupM Report Urges Marketers Online
Ad spending on the Internet is already the fastest-growing category as advertisers shift funds from traditional media—television, magazines, newspapers—to the Web. At this week’s upfronts, the powerful broadcast networks are promising their clients that they, too, have digital solutions, because…
The Book on Carat’s Verklin
Carat Chief Maps New-Media Landscape
Discovery Marks 20th Year of Shark Week
It’s getting warm. People are starting to go to the beach. It must be time for Shark Week on Discovery Channel. This year marks the 20th anniversary of the event in which the channel’s entire program schedule is devoted to…
Top Brands for Automotive Product Placement 2006
Top Brands for Automotive Product Placement 2006 Product placement is big business and the automakers have plunged in. In CBS’s “The Amazing Race” alone, advertiser’s autos were placed somewhere in the show 513 times. Nielsen Media Research tracks product placements…