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With “American Idol’s” season coming to an end and “So You Think You Can Dance” gearing up, executive producer Nigel Lythgoe finds himself taking bites from an ever-full plate. In this week’s exclusive Backlot Talk, the showrunner dishes on what…
HBO is making the pilot episode of its new comedy, “Flight of the Conchords,” available online to promote the show. The show is available exclusively on MySpace until May 21. After that the show will be available on HBO.com. Users…
AOL acquired mobile advertising technology provider Third Screen Media on Tuesday, in a deal that underscores AOL’s bet on the growth potential for advertising on mobile phones. Financial terms were not disclosed. “AOL is one of only four at-scale advertising…
American comedy writer Larry Gelbart has been chosen to receive the Humanitas Prize Kieser Award, which recognizes the humanizing talent of writers whose work has had significant impact in the entertainment industry. “Larry Gelbart is a tremendous talent who possesses…
For the first time, a series following “American Idol” posted a higher initial rating than the reality titan. Fox’s “House” scored a 9.2 rating among adults 18 to 49, according to preliminary Nielsens, building on the “Idol” rating of 8.9….
MySpace inked deals with more than a dozen lifestyle and news brands to launch branded content channels on its site in the coming months. The social networking site will launch channels on MySpace Video for National Geographic, the New York…
Telemundo is canceling “Vas o no Vas,” its version to do “Deal or No Deal,” but it is taking parent company NBC Universal’s 360-degree marketing plan out for a spin in 2007-2008 season. At its upfront presentation to Madison Avenue,…
Fast or slow, the broadcast networks say they’re ready to go. Despite the issues of commercial ratings, digital video recorders and integrated marketing complicating matters, ad sales executives at ABC and CBS said they’re prepared to begin negotiations in the…
Univision unveiled new shows including a Spanish-language version of “Desperate Housewives,” as well as a Jennifer Lopez project, to woo advertisers attending the No. 1-rated Spanish-language network’s upfront presentation. Univision CEO Joe Uva and Chief Operating Officer Ray Rodriguez pushed…
Touting a less conservative slate that includes vampires, swingers and a musical, CBS unveiled its new shows and fall schedule Wednesday. The network announced five additions for fall-three dramas, one comedy and one reality program. That’s fewer new fall shows…