Lifetime Hires Greco
Lifetime Networks hired MTV’s Mike Greco as executive VP of research. Mr. Greco replaces industry fixture Tim Brooks, who had announced plans to retire at the end of the year. At MTV, Mr. Greco had been senior VP of research…
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Nielsen Commercial Ratings Show Drop From Live Numbers
The Nielsen Co. today released its new commercial ratings for the first week of the season on the five broadcast networks. During the week, the commercial ratings numbers used for advertising sales were 1 percent lower than live program ratings,…
Smart Television Alliance To Promote Positive Kids TV
Arguing that it’s better to publicize good shows rather than rip bad ones as a strategy to improve kids TV, a coalition of groups including the National PTA and the National Education Association is unveiling a Smart Television Alliance to…
MySpace and Sony Join Forces
MySpace inked its first music licensing agreement today via a deal with record label Sony BMG. Under the deal, MySpace and Sony BMG will share in sponsorship and ad revenues generated from artists’ video and audio on MySpace pages. MySpace…
Paley Center To Honor Zucker, Ebersol
President and CEO of NBC Universal Jeff Zucker and Dick Ebersol, chairman of NBC Universal Sports and Olympics, will be honored at the Paley Center for Media’s annual gala on Nov. 12. Hosted by broadcaster Al Michaels, the event will…
Online TV Viewing Doubles, Study Says
Nearly 16 percent of American homes with Internet service watch television shows online, double the number reported last year. Consumers cited personal convenience and a desire to avoid advertisings as their top reasons for watching programs online, according to a…
YuMe Networks Gets $9 Million From Backers
Online video ad network YuMe Networks closed a $9 million round of funding, the company announced today. The money in this second round comes from existing investors Khosla Ventures, Accel Partners and BV Capital as well as new investor DAG…
Food Network’s Batali to Produce Online Video Series
Food Network chef Mario Batali is branching out on his own to produce an online video series called “Mario Batali Unclogged,” debuting today on the Web site Serious Eats. Rather than partner with the network, the chef is working with…
Akimbo Adds Senior Executives
Video-on-demand service Akimbo System revamped its management team and has appointed Neil Goldberg chief operating officer and Peter Chantel chief financial officer. Mr. Goldberg most recently was president of On Demand Media Group and also ran programming at VOD aggregator…