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Fox Television Studios scripted chief David Madden has hired a trio of executives to fill the company’s programmer ranks. Former Spike TV executive Pancho Mansfield, former Fox International Channels executive Diego Suarez and former Endeavor agent Karyn Smith have joined…
Online television technology provider Maven Networks has begun testing new interactive Web video ads with Scripps Networks, Fox News and media agency Ogilvy. The new ad formats move beyond the pre- and post-roll spots that dominate Web video today but…
Ad management firm BlackArrow said it has raised a B round of funding to the tune of $12 million. The company will use that money to fund the rollout of an ad management system that measures dynamic advertising across broadband,…
Digital network HealthiNation inked a deal with Verizon to carry its health and lifestyle information programming to Verizon’s FiOS TV customers. That’s Verizon’s video service, now available to nearly 3.9 million homes in 12 states. HealthiNation is carried online and…
ESPN will launch ESPNews HD, its third HD service, on March 30. As part of the launch of the channel, ESPNews will maximize the 16×9 viewing area, including new space for graphic sponsorship placement opportunities for advertisers. The graphic, which…
Memorial service arrangements have been announced for James O. Robbins, the former Cox Communications president who died of cancer Oct. 10, and broadcasting executive Gene A. Davis, who died Aug. 28 in New York City after a battle with pancreatic…
Bright House Networks said it will launch Start Over in its Tampa Bay, Fla., division on Oct. 24. Start Over allows customers to restart live programs from the beginning by simply pressing the select button on their remote controls. Time…
Mobile TV as delivered by dedicated networks does not appear to be a viable business, a prominent analyst has told Red Herring. “It’s difficult to make a business case for mobile broadcast TV that can generate anything like the revenue…
But Users Watched ‘Sunday Night Football’ Live in First Week of Fall Season
Who would advertise on a bisexual dating show? Would you believe the U.S. Army Reserve? That answer and others came Tuesday night when MTV premiered “A Shot at Love With Tila Tequila.” There were some predictable sponsors—such as movie studios—who…